We started off the campaign with competitor analysis to see exactly what we were up against. Once we knew what the competition was and wasn’t doing, we crafted an SEO strategy that we knew would deliver results.

We built 26 supporting pieces of content and inter-linked them back to the target pages, demonstrating MadeSimpleMedia’s topical relevance and expertise. The business would already be on the way to the top of the search results.

Next, we used our well-honed methods to implement an outbound link building campaign and push the site up even further in Google. Our team focused on getting MadeSimple mentioned on big media websites to highlight their relevance and improve their page authority.

We also got them listed on the top directories in the UK. (This is one of our trade secrets! It makes a massive difference to the overall trust of the brand. We’ve got tons more impactful tricks, but for obvious reasons, we’ll be keeping them up our sleeves for now…)

• 1. Uncovered 200+ keywords associated with client products
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• 2. Prioritized keywords by difficulty
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• 3. Collaborated with mom bloggers to build 10+ backlinks per month
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• 4. Implemented an internal linking strategy
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• 5. Published 10+ blog posts per month
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After SEO optimization, the site recorded significant growth:

Organic traffic increased to 38.7k visits per month.

Continuous improvement in organic traffic, with an upward trend.

Improved ranking in search results for relevant keywords. Increased online sales and conversion rate, exceeding initial expectations.

• 1. Created dedicated landing pages for each location
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• 2. Built 5+ backlinks to key pages every month
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• 3. Built 20+ new citations monthly
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• 4. Ran Google Ads to drive leads from day one
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• 5. Optimized Google My Business page to rank better on Maps

To address these issues, a local SEO strategy was implemented. This included :

in-depth optimization of the website for targeted keywords

Creation of quality content with a focus on local content marketing

Optimization of the Google My Business listing to improve local visibility, and technical optimization of the website.

At the same time, local partnerships were established with other businesses and healthcare practitioners to boost awareness of the clinic.

In terms of backlinks and citations, work was also done to dominate the competition and maintain the top 2 positions on search engines.